First-move strategy.....
This is an aggressive and self-motivated strategy driven by intrinsic organizational demand for advancement, privilege and advantages over SC partners. A firm using this strategy clearly recognizes the benefits of IS / IT and initiates changes for the firm and SC as a whole. Through adopting IS / IT, the firm can further consolidate its SC position and enhance its influence. However, this strategy is expensive, and needs high technology competence and resources; it also presents a higher risk and lower measurable return of investment than other strategies. Further, deployment of this strategy may require the firm to exercise its power to force any unwilling SC partners to accept and use IS / IT accordingly. (Otherwise, IS / IT is adopted only in the focal organizational, with substantially reduced benefits.)