Cooperation concepts of ECR turn former product managers of producers into sales-oriented commodity group managers, whose autonomous management of their commodity group takes the specific interests of their partners into account. One should not underestimate the influence of the employees within growing organizational structures that can impact the implementation of such changes. The setup of supply chains usually calls for dispensing with familiar working models and hierarchical models and makes it necessary to embrace change. This, however, also means that both openness and trust must be prevalent among the employees so that the right solutions can be found and fair distribution of the jointly achieved benefits can be effected.