mix variables, using appropriate methods of distribution and supplying of goods and services and be aware of the campaign and identification of opportunities. They should attract more resources to deal with scientific creativity and innovation to meet customers‘ needs; and match resources to increase market share and take care of customers. Strengthening financial markets in the country for its economic development and saving of resources for the health of the economy seem to be necessary. The savings rate in the banking and credit system and financial institutions can lead to increased investment and economic growth. In Iran, the main hub of the financial markets, banks and financial institutions is the main source of capital for buying products and services, granting loans and as the funding source for all economic units in the country. In banks and institutions, appropriate activities and effective use of marketing are very effective for achieving their goals. A significant number of banks and institutions need to make more use of marketing variables in order to increase resources to customers. Apart from these categories in which the bank is not required in this research, institutions have found the effect of competition with some of the marketing mix strategies for increasing their deposits and investments.