Content analysis is primarily a qualitative methodology, but, as noted above, it also includes a quantitative component, which provides an advantage over other more purely qualitative methods, such as literary interpretation and hermeneutics (Duriau, Reger, & Pfarrer, 2007). Content analysis methodology is especially suited for rigorous exploration of many important issues that are often difficult to study (Duriau et al., 2007). Also, it is particularly suited to answer the questions we posed in the introduction because, as noted by Duriau et al. (2007), content analysis (a) provides a replicable methodology to access deep collective values (i.e., topical areas that are of more [or less] interest in the field of INDUSTRIAL AND ORGANIZATIONAL psychology), (b) is highly flexible (i.e., it allows us to categorize articles into various topical areas in the field of INDUSTRIAL AND ORGANIZATIONAL psychology), and (c) is nonintrusive (i.e., authors of the articles we coded did not participate actively in our research study).