The general distinction between coercive compliance and persuasive influence is a theme
that surfaces repeatedly in different guises in social influence research. The distinction maps
on to a general view in social psychology that two quite separate processes are responsible
for social influence phenomena. Thus Turner and colleagues refer to traditional perspectives
on social influence as representing a dual-process dependency model (e.g. Turner, 1991).
This dual-process approach is currently perhaps most obvious in Petty and Cacioppo's
(1986b) elaboration-likelihood model and Chaiken's (Bohner, Moskowitz 8c Chaiken, 1995)
heuristic-systematic model of attitude change (see Chapter 6; Eagly 8c Chaiken, 1993).