CHIANG MAI FLOWER FESTIVAL
One of the highlights of the city’s festival calendar, the Chiang Mai Flower Festival takes place in February, which is the end of the cool season, when the region’s flowers are in full bloom. The main event of the festival is the flower parade, which features beautifully-decorated flower floats, each carrying a hopeful candidate for the Flower Festival Beauty Pageant. The floats make their way through the city to Nong Buad Hat Park where the pageant is held alongside flower exhibitions, entertainment and a general carnival atmosphere.