There are some sustainable strategies used to maximize business potential. First of all, it is crucial to provide sufficient knowledge, information and training program for local people and travelers. The program aims to raise environmental awareness for population and visitors. Besides, the sustainable strategy should try to avoid mass tourism. A movement of large numbers of tourists affects negatively on environment, local facility and energy consumption. The second impact is socio-cultural factors. It cannot be denied that tourists have different cultural views and social values. Many tourists often ignore or fail to respect local tradition and moral values. For example, in Thailand, tourists from western countries are always blamed for impropriate behaviors such as kissing in public, naked sunbathing and etc.