YouTube, owned by Google, is the world's largest online consumer-generated video-posting site. YouTube is now morphing into a premium video content distributor and video producer, offering feature-length movies, television series, and its own original content. In April 2014, You'Tube had more than 1 billion unique viewers a month worldwide. According to YouTube, 100 hours of video are posted to the site every minute, and over 6 billion hours of video are watched each month, with almost 40% of that time on mobile devices (YouTube, 2014 ;comScore, 2014a)