Welcome to the era of the hybrid meeting. While meetings may still emanate from within a function room, they are increasingly extending far beyond the four walls to draw in audiences not subject to physical boundaries.
Whether through personal mobile devices or sophisticated virtual meeting suites, technology is revolutionizing the way meetings content is communicated—both in and out of the meeting room. Not only are people outside the room drawn in, but those within the room have access to a heightened degree of interaction.
While it once was considered taboo for attendees to check their cell phones during a keynote address, today it is expected that delegates tweet away, thereby personally participating in what is called the speech’s "backchannel discussion.