This paper examines how socioeconomic and governance contexts influence the resilience of coral reef tourism enterprises in three settings: the formal and informal sector in Phuket, Thailand and enterprises on Australia’s Great Barrier Reef. Although there are differences between the three groups of enterprises, lifestyle factors, human capital, perceived reef condition, and government support are associated with the resilience of enterprises across all three groups. These findings suggest that policy-makers should consider enterprise lifestyle benefits, and that a nuanced understanding of marine tourism enterprises is required.