Showrooming: it's an opportunity for retail, not a threat
If your store is being used as a showroom, you need to make sure it's your goods that end up being purchased
A decade ago, while we, the early adopters of mobile, were browsing the shelves of Dixons on the high street, we were also skulking on our Nokia 6600s, searching for better prices on the internet. This is called showrooming and wasn't as easy to achieve as it is now, in this 4G-enabled world, but it sure was economical. I'm surprised that retailers are only just catching on.