Jack Ma: You cannot unify everyone’s thoughts, but you can unify everyone through a common goal.
Don’t even trust that you are able to unify what everyone is thinking; it is impossible.
30% of all people will never believe you. Do not allow your colleagues and employees to work for you. Instead, let them work for a common goal.
It is a lot easier to unite the company under a common goal rather than uniting the company around a particular person.