Role of Logistics
Companies in Asia have the highest expectation that
logistics providers should integrate multiple payment
options (Figure 25). This is because of diverse payment
practices and payment options (mobile/credit card/cash
on delivery) in the region. In India and some other
Asian economies, consumers have a preference for
cash on delivery. To achieve omni-channel commerce
in the region, it is therefore essential to integrate
locally preferred payment modes and practices into
the fulfillment model.