Global executives: face frequent business travel and enjoy it because
of the high level of service.
Schedule optimizers: must reach their destination by a certain time
and select their flights accordingly.
Corporate troopers: use an airline and a class of travel that has been
chosen for them by their company.
Mile accumulators: go out of their way to take flights that will build
up their air miles entitlement.
Reluctant travellers: do not enjoy travel and look for services that
will make the experience bearable e.g. special privileges and frequent flyer
programmes.
Tour takers: want everything arranged for them.
Quality vacationers: treat the travel as part of the holiday experience
and so fly with carriers that provide superior services.
Travel seekers: love to travel and seek out new experiences. They
want travel to be comfortable.
Frugal flyers: seek out the lowest cost carriers, but still expect their
flight experience to be a good one.