The Vlasic brand had a long heritage of being the number one pickle brand in America. The
founders of the product line were Polish immigrants who sold their pickles through a dairy and
food distributor in Detroit. From a creamery business to a full-scale manufacturing operation,
the Vlasic brand was built on product quality and strong advertising and promotion. An advertising
campaign developed in 1974 featured a stork delivering the message, “Vlasic is the besttasting
pickle I ever heard!” This campaign helped give the brand a national identity.