If consumers’ perception of a dining experience meets or exceeds their expectations, then they
likely will be satisfied with the experience (Mittal, Kumer & Tsiros 1999). The subjects in our study
indicated their quick service restaurant experiences were primarily positive. As shown in Table 4, 80.8%
of those surveyed were satisfied with their quick service restaurant dining experience. Satisfaction from
shopping, purchase or consumption behaviors serve as a pre-curser for these behaviors to be repeated,
resulting in marketing churn which has been proven to be profitable for retailers (Mittal, Kumer & Tsiros
1999).