What were the challenges DirectTV faced on its way to having an integrated active data warehouse?
Ans DirectTV needed to maintain high-quality customer care for its millions of satellite television customers to support growth and prevent customer churn in a highly competitive market. This included improving overall customer service levels by optimizing field technician routes for new installations and service calls.
DirectTV also wanted to reduce fraud by proactively alerting field service teams to avoid truck rolls to new customers who are potentially fraudulent. In addition, the company wanted to attract new customers through improved execution of targeted marketing campaigns.
DirectTV was challenged to satisfy the changing needs of its customer service agents averaging more than 600,000 customer calls per day, and had to handle large data volumes (10-plus terabytes).