One of the factors that we searched for in the late 1960’s but were unable to
find in this country was an “economics” factor. We tried to determine
if the money spent on cigarettes was a deterrent to smoking.
It was not a common one. Subjects’ attitudes seemed to be, “I’ll
spend anything to get my cigarettes!” We tried isolating the economics
factor in terms of the holes burned in clothes and furniture,
but this was related to the aesthetics factor. Similarly, cost of
illness caused by smoking became more appropriately related to the
health factor. We were never able to define an economic factor. It
might be possible to do so now that taxes have raised cigarette pack
prices very significantly