another important aspect of best buy's customer centricity strategy is an ongoing effort to learn systematically about its customers and squeeze actionable information from its masses of customer data. In 2005,Best Buy's retained the services of Accenture to help increase customer satisfaction, sales, and profit. Best Buy's Chief Information Officer,Bob Willet,remarked, "you don't get good sales or performance if customer satisfaction is going backward. One breeds the other." Best Buy and accenture pored over millions of sales transactions and identified significant relationships between produce categories and demographic groups.he success of the project lay in its transaction of customer in sight into merchandising action.The project,named purchase path solution,wnc a CIO 100 award from CIO magazine.