Success is only a target. The processes of success are very much alike climbing the staircase, one need to be settled down before the other. Airline must keep on expanding its scope, wider accessibility and extend its network. Lion Air has a business unit division which responsible for explore for the future step. This team find out what should be the next destination the airline should place their investment to; by analysing many factors of the targeted destination include demography, economic transaction, the demand for travelling and many other sectors. For some targets, for instance Surabaya, Manado, Ambon, Makassar, the analysis may not be prospective, but it can be offset by the favourable geographic condition which allows it to be the connection hub with its proximity. Once the result is positive, the team then draw up strategic plans to present to the corporate centre for discussing and evaluating. The strategic plans must undergo many steps of revising and discussing before it can be finalised by the corporate board.