1. Passenger car market is becoming prominent in Karnataka due to its limited road and parking space availability.
Major players in the market have launched their small car variant in the market, enthused by the excellent response
elicited by Tata’s Nano car.
2. Sedan and Higher Sedan executive models are really growing and gaining momentum in the state.
3. Customer focus is a major differentiator in the passenger car industry, wherein the customer looks for personalized
care and after sales service with the manufacturer / distributor.
4. Since there is a major percentage of commoditization in the automobile industry, due to the many choices of brands
available, manufacturers have to look internally, if they are making enough growth in the industry, whether it is due to
their incompetence or reduced levels of customer satisfaction