If prices are reduced, will revenues increase greatly? (Demand orientation)
Should different prices be charged for a product based on negotiations with customers, seasonality, and so on? (Demand orientation)
Will a given price level allow a traditional markup to be attained? (Cost orientation)
What price level is necessary for a product requiring special costs in purchasing, selling, or delivery? (Cost orientation)
What price levels are competitors setting? (Competitive orientation)
Can above-market prices be set due to a superior image? (Competitive orientation)