First, quality competence enables greater certainty that allow the company to secure markets and market premiums. By maintaining consistent quality standards, the company has been able to build market share as loyalty to its brand created greater contract security.
Secondly, additional competitive advantage comes from the staff were crucial to the implementation of the firm’s systems, and their involvement led to greater commitment to integrating the culture of quality throughout the entire business and its practices. As the entire production process has been defined and documented, the company has the ability to utilize this information when changing elements of its management systems, giving it greater confidence that its decisions will create successful outcomes. By closely defining its work procedures, the firm has also been able to increase organization efficiency and achieve greater staffing productivity.