The main concept of this article is the nation branding and culture , the concept is , used a strategy on nation branding and culture as main tools to promote country and change the country’s image , so in this chapter , the concepts of nation branding and culture are clarified with regard to understand more in-depth about how to The country to expand and improve the cultural profile of the country, both economic and tourism development, as well as to contribute to the country. example They widely watch Thai TV Dramas, movies and listen to their pop music. As a matters of fact, these
media factors are the beginning of an overwhelming so-called Thai Wave and the consequences of
these factors have turned out to be superb as people who perceive these media products are also
willing to spend their money for buying products that are used in the TV dramas or presented by their
favorite actors or singers, for instance, cosmetics, mobile phones, attires, etc in pursuance of getting
close or even being able to look like their favorite actors or actresses. Moreover, people are taking
further steps by being interested to eat cuisine and traveling to Thailand especially visiting
the places where the famous Thailand .