The very fact that right from Devika Rani onwards every film star from Indian film industry has been starring in the advertisement , has perhaps made it a “must-do” thing. Every aspiring starlet has been making it her career goal to appear in the Lux ad. In that sense it has become a kind of a benchmark for success and a way of announcing her arrival in the industry.
Devika Rani may have been one of the foremost stars of early talkies cinema but in 1941 the distinction of being the first Lux model went to her contemporary, Leela Chitnis.