While differing in size and scope, both trade and road shows provide good venues to meet with customers and discuss how Kodak can help them grow their business. Trade shows typically target an entire industry and, as a result, feature exhibits from a large number of vendors and companies. As a result, trade shows tend to draw significant numbers of attendees from around the country or globe, making them ideal for showing products to many people from one location. Road shows are much more focused on attendees who are interested in a specific subset of the market, i.e., workflow or digital printing, and generally come from a defined geographic area. Road shows often are put on by a single company, creating unique opportunities to meet with defined customers and prospects about defined topics, products and solutions. Road shows are good for creating personalized experiences for each attendee.