Identification. The Japanese names, Nihon and Nippon, are alternative readings of written characters that mean "origin of the sun" ("Land of the Rising Sun").
European names for the country probably originated with Marco Polo, who most likely adopted a name for Japan used in a Chinese dialect.
The name "Yamato" is used by archaeologists and historians to distinguish Japanese artistic genres from their Chinese counterparts. When used as a contemporary term, Yamato has strong associations with the imperial system, and thus with conservative nationalist ideologies.
Contemporary Japan is considered a highly homogeneous society, but regional variation in social and cultural patterns has always been significant. Pride of place and identification with local cultural patterns remain strong. Japanese people often attribute personality traits to people from particular regions, and regional identity often is expressed through local culinary specialties and dialects.
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