According to the people who knew her, Chanel genius lay in her ability to pay much attention to details, both in her designs and in business. She successfully learnt one of the most important component of success: finding people who could provide the necessary skills for her business, and getting the best out of them. Chanel exploited nearly every possibility available to her and to her business: the war shortages which may have led her to her investment in jersey, her famous and influential friends, and even the economic situation which drew the society to the resorts of Deauville and Biarritz, where she opened her boutiques, the decision that consequently made her internationally famous.