Anderson, J.C., & Narus, J.A. (1984). A model of the distributor’s perspective of distributor-manufacturer working relationships. Journal of Marketing, 48(4), 62-74. http:// dx.doi.org/10.2307/1251511
Anderson, J.C., & Narus, J.A. (1984). A model of the distributor’s perspective of distributor-manufacturer working relationships. Journal of Marketing, 48(4), 62-74. http:// dx.doi.org/10.2307/1251511