InformationWeek contacted Edwards, who is an independent sales executive for Avon and also owner of Karen's Beauty Studio in Oromocto, New Brunswick, after she commented on our initial article about the Avon project. That article suggested that the deployment was mostly about mobile ordering from iPads, but Edwards says the problems went much deeper. Avon's old website also offered online ordering capabilities, but the new site promised "real-time" inventory information and ordering.