The fifth question attempted to place logistics performance measurement in the firm in
terms of the perceived importance by the firm as opposed to other logistics issues. The
respondents were given 13 logistics issues facing their organization and asked to rank
the top three they thought were considered most important by their firms. Table IV
provides those results.
The results are interesting. It is not surprising that cost control/reductionwas in the top
three for 55 percent of the respondents. The same is true of technology utilization with the
continuing issues that make that a concern. But what is surprising is that logistics
measurementwithin the companywas ranked in the top three only 16 percent of the time.
Even more surprising, given the movement toward supply chain management, was that
logistics measurement between the company and its suppliers/customers was ranked in