Benefit =tangible expectation .i.e food & drink.
Emotion = strong mental or instinctive feelings, such as pleasure or frustration, delight or disgust. It links with the tangible benefits and the way that customer was treated (experiences).
Judgment = the opinions that form as a result of customers’ feelings about their experiences and the outcomes. These judgments will include views about fairness (equity), satisfaction, loyalty and value that customer come across. It is an experience that weight against the cost that they pay, time and effort and the value that they view.
Intentions = i.e. the returning customer, the word of mouth, the intention to complain. These intentions is the outcomes of the judgment whether the service is good, bad or indifferent.