Competitive
In FY 2015 we have many the product of Vitamin and supplement competitor such as Maga, Vista and etc. Moreover, new competitive is local product which they produce in Thailand and lower product cost so, they has get GP more than the company's GP. And they managed their many Chanal advertiment such as TV , Radio and promotion in current period. For example they provide more discount and benefit to customer, the result is we have to shere our consumer to other competitor. Many competitor occurred in the market can make more choice for consumer so, they selected the lower price and more benefit first in the same kind of product. Therefore, competitive significantly affect to the company's sale.