Long after the phrase “big data” has run its course, data will continue to catalyze innovation. Solutions for problems will come from rigorous analysis and new ways of interpreting data. The products, services, and processes enabled by data and developed to support smart uses of them can be thought of as data-driven innovation. These kinds of data-driven innovations are the future of “big data,” but ultimately, public policy will be a critical factor in determining their place in society.