Together with three other partners, Tony founded Tune Air Sdn Bhd and purchased a 99.25% equity stake in AirAsia which had two Boeing 737-300 jets and RM40 million in debt. Modelled on other successful low-cost airlines such as Southwest Airlines in the United States and Dublin-based Ryanair, AirAsia, with the tagline ‘now everyone can fly’, was quick to establish its presence based on its philosophy of making air travel affordable, easy, fun, and convenient for everyone. Within the first year, it extended its fleet of aircraft to six, opened several sales offices around Malaysia and generated media awareness through a series of public relations events. It also increased convenience by accepting credit card payments for telephone bookings (March 2002) and introducing online bookings through its website (May 2002). In a series of firsts, it was Asia’s first airline to go ticketless (April 2002) and introduce a multilingual website (July 2003) as well as the first airline in the world to introduce SMS booking (August 2003). In 2003, the airline introduced Go Holiday, its online holiday program, where guests can book holiday packages through its website