Problem of famers are cut off the price that 78.7% of problem is the most
important problem. Lacks of resources to purchase are fair at local because rubber price are determined by group of merchants. If the farmers want fair price or higher than local price, have to sell at Phayao province. Th with the sell prices. The research suggests that this problem, if the farmers want convenience to sell at local area, prices will be based on merchants. If the farmers want a fair price, have to strongly integration of the farmers and collect a large amount of rubber and sell at the middle market to make it worthwhile.