stimulates
an ongoing
academic
debate
about
whether
or not generic
strategies
are an accurate
tool to analyze and
The debate
has generated a
large body
of empirical evidence,
but it has focused
mainly on the
manufacturing
and service industries
in the US, Europe and Japan
(Dominguez & Brenes, 1997). The main objective of this study is to expand
the research agenda by examining the implementation of generic
strategies by firms operating in sectors and geographic areas that have
thus far been under represented. We focus on agribusinesses based in
Latin America.