403. WebPR › webPR tactics › online press room • Contact information o PR representative o Company • Search function • RSS / email alerts • Tagging capabilities • Information in a variety of formats Keeping the information accessible and accurate saves time for both the PR team and for the researcher and demonstrates the company’s openness to communication. Figure 16.5 Social Media Newsroom Template. Pitching to bloggers Although many journalists are bloggers, bloggers are not journalists. They do not have to answer to their editor or publisher. They generally do not write to pay their bills; instead they tend to write about things that they are passionate about. They measure success in number of comments, trackbacks and traffic.406