This is not a guide to teach you how to become an author. Narrative is an essential tool for putting together a coherent thread to communicate your message, in an interesting way that is also easy to follow. In creating a narrative to run through your entire talk, article or exhibition, you can ensure that your engagement activity follows a coherent structure. Within this, it is also a good idea to make use of storytelling and anecdotes in order to illustrate certain points. Don’t forget – narrative is not only reserved for talks and the written word. Exhibitions or graphic-based displays should also reflect a narrative, or story arc, which the audience can follow.