The Starbucks store offers a complete menu of Starbucks internationally beverages, pastries and coffee accessories in addition to Tazo® teas, espresso, fruit juices etc. They import coffee beans from Colombia, Sumatra, Indonesia, New Guinea, Costa Rica and offer various types of cheese cakes, muffins and cookies with their own secret recipe that is difficult to imitate. They also offer special customer loyalty promotions and festive promotions. Start-up entrepreneurs will fight for recognition as, in general, customers are risk averse and at the same time, they must source beans and supplementary product lines. Even with good managerial skills, training, collaboration, marketing can still hinder success.