(a) Each Party acknowledges that it may receive during the term of this Agreement Confidential Information of the other party relating to such party's performance of its obligation or exercise of its rights hereunder and agrees to keep confidential, and not to use or disclose, other than as permitted by this Agreement or the other Party’s prior written approval, any Confidential Information of the other Party unless provided otherwise in this Agreement. Each Party will place confidentiality notices on information or all copies of materials provided to the other Party that contain Confidential Information.