The most successful exception to this condition was JetBlue. JetBlue, which was also modeled on the lines of Southwest Airlines, managed to succeed in a depressed and highly competitive industry, because of its innovative approach to business and its efforts in becoming a cost leader by cutting down on unnecessary frills and wasteful expenses. The airline managed to cut costs without compromising on the quality of service. In fact, it provided more amenities than other airlines, including personal television sets for every flyer and comfortable leather seats, creating a feeling of luxury. JetBlue's strategy was to identify and eliminate non-value adding costs and use the money so saved, to provide service of better quality.
The most successful exception to this condition was JetBlue. JetBlue, which was also modeled on the lines of Southwest Airlines, managed to succeed in a depressed and highly competitive industry, because of its innovative approach to business and its efforts in becoming a cost leader by cutting down on unnecessary frills and wasteful expenses. The airline managed to cut costs without compromising on the quality of service. In fact, it provided more amenities than other airlines, including personal television sets for every flyer and comfortable leather seats, creating a feeling of luxury. JetBlue's strategy was to identify and eliminate non-value adding costs and use the money so saved, to provide service of better quality.
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