library-related web interface is as closely associated with the library as its online public access catalog (OPAC). Frequently the conduit through which the community interacts with the library, the OPAC is usually the only way to see the library’s holdings.
For this reason, perhaps no change to a library’s online presence engenders as much emotion as a change to the OPAC. In the case of the University Libraries at Virginia Tech, the library staff believed those emotions would be overwhelmingly positive — if the community would just use the new OPAC.
Library staff knew anecdotally that students preferred not to use the old web OPAC (called Addison), which had featured the same navigation and appearance since its debut in 1998. Librarians used the telnet version of the OPAC because it was faster and showed information that wasn’t always displayed in the web version.
Upon the debut of the new Addison in August 2005, the library needed to spread the word that this was a user-friendly catalog. The OPAC implementation team, following instructions from library administration, designed the new catalog with undergraduates as the target market. The library wanted to ensure undergrads knew about Addison’s new advantages. The library marketing team1 had the task of informing them, and received a $1,500 allotment from the administration to do it.
library-related web interface is as closely associated with the library as its online public access catalog (OPAC). Frequently the conduit through which the community interacts with the library, the OPAC is usually the only way to see the library’s holdings.For this reason, perhaps no change to a library’s online presence engenders as much emotion as a change to the OPAC. In the case of the University Libraries at Virginia Tech, the library staff believed those emotions would be overwhelmingly positive — if the community would just use the new OPAC.Library staff knew anecdotally that students preferred not to use the old web OPAC (called Addison), which had featured the same navigation and appearance since its debut in 1998. Librarians used the telnet version of the OPAC because it was faster and showed information that wasn’t always displayed in the web version.Upon the debut of the new Addison in August 2005, the library needed to spread the word that this was a user-friendly catalog. The OPAC implementation team, following instructions from library administration, designed the new catalog with undergraduates as the target market. The library wanted to ensure undergrads knew about Addison’s new advantages. The library marketing team1 had the task of informing them, and received a $1,500 allotment from the administration to do it.
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