Johnnie Boden left his job as a City banker in 1991 and made a new career plan while sitting at his West London kitchen table. Since then, his clothing company has grown from a small mail-order operation to an extremely successful online business. The Boden brand – which is well known for well-priced, classically-styled clothes for both business and casual occasions – has just passed £200 million in sales for the first time. This is a real achievement at a time when many businesses have failed because of the poor economy. It helps that the rich, famous, and powerful wear his clothes and say positive things about the brand.