Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebook
usage and functionality in engaging their employees. Therefore, a quantitative survey involved 55 respondents using purposive
sampling technique has been done to determine whether Facebook usage and functionality are the predictive factors in
contributing towards employee engagement.Based on multiple regression analysis, it showed that groups, presence and
reputations (functionality) and perceived ease-of-use (Usage) are the predictive factors in engaging the employees. As
conclusion, by analyzing these predictive factors, organizations can understand how Facebook activities certainly benefit to them
in engaging their employees.
Although it is clear that Facebook is a very powerful tool of communication, many employers are unable to identify the Facebookusage and functionality in engaging their employees. Therefore, a quantitative survey involved 55 respondents using purposivesampling technique has been done to determine whether Facebook usage and functionality are the predictive factors incontributing towards employee engagement.Based on multiple regression analysis, it showed that groups, presence andreputations (functionality) and perceived ease-of-use (Usage) are the predictive factors in engaging the employees. Asconclusion, by analyzing these predictive factors, organizations can understand how Facebook activities certainly benefit to themin engaging their employees.
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