As a result, the company has started to increase prices. Historically, 80 percent of Mistine’s sales were for products that cost an average of $3 each. By boosting the average price to $6, Mistine expects the average order to increase from $27 to $45. Wage increases mandated by Thai law will also significantly impact Mistine's pricing strategy. Since 20 percent of production costs go toward wages, wage increases are increasing Mistine's prices by apporximately 6 to 10 percent annually.