Companies advertise strategically for pecuniary gains
and not under duress because by this means, they
control ‘taste formation’, creating a need and, therefore, a
demand for their products (Haralambos and Heald,
2006). The fact remains that both product reputation and
corporate/institutional advertisement, as high intensity
consumer information activity, highlight superlative
qualities of projected ideas, product and services, and
help businessmen achieve higher returns (Ifenkwe,
2010).