Click-based advertising makes up the primary source of its revenue of up to 77%, earning US$70,000 monthly in its first three months into launching their "Cost Per Click" model and managed to breakeven, continuing to grow profitably on this model alone. Because each time a consumer clicks on an advertisement or a hotel to book an accommodation via TripAdvisor, advertisers and hoteliers will pay a fee for each click for an average of 60 million of visitors monthly.