Decide, design, develop and deploy is the standard four‐step process relating to technology. The drivers for adopting new technologies in learning include not only the suppliers and the customers (the buyers) but also the consumers (users) – in other words, everyone. Increasingly – since about 2006 – consumers want to use mobile devices for learning and for the less formal “performance support”. Initially, there can a high cost of ownership (of the latest mobile devices). So the key issue for HR and learning & development (L&D) professionals is how to get the maximum value from, and use of, this technology.