Competitive strategy: defines the set of customer needs a firm seeks to satisfy through its products and services
Product development strategy: specifies the portfolio of new products that the company will try to develop.
Marketing and sales strategy: specifies how the market will be segmented and product positioned, priced, and promoted.
Supply chain strategy:
determines the nature of material procurement, transportation of materials, manufacture of product or creation of service, distribution of product
Consistency and support between supply chain strategy, competitive strategy, and other functional strategies is important